Reach 6,870 Billionaires & Millionaires living in Africa

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TYPICAL RECIPIENT / READER PROFILE:

• All Billionaires or multi-Millionaires

• 64% South African, Nigerian, Kenyan, Angolan, Egyptian & Algerian

• 22% other African

• 13% British, German, French, Chinese, Middle Eastern & American

• 1% other

• Average Worth in US $:
    > Billionaires: $1.02billion
    > Multi-Millionaires: $15million

• Living in prime African properties valued from $2m - $130million+ 
   

BEST SUITED FOR:

• Advertisers wanting to target ultra wealthy South Africans, other Africans and British, German & French prospects (i.e. those European prospects with an affinity for Africa) directly at their registered main residence or vacation home addresses in Africa’s top locations

• Sellers & Brokers selling luxury assets, goods, brands and services to African & European multi-Millionaires & Billionaires including:              > Prime Cape Town, Johannesburg, KZN, etc. homes & Wine Estates
    > Prime Game Reserves throughout South Africa & throughout Africa
    > Prime Commercial & Development properties throughout Africa
    > Luxury Brands
    > Luxury goods - yachts & super yachts, private jets, cars & super-cars, destinations, resorts & spas, Art, etc.
    > Bespoke Luxury Services - concierge, insurance, investments, wealth managers, etc.
   

OUR PRIME AFRICA DATABASE:

• 8,760 prime registered main residence & vacation homes of Billionaires & multi-Millionaires living in Africa which includes:
    > Cape Town’s top locations  including Clifton, Bantry Bay, Fresnaye, Camps Bay, Bishopscourt, Upper Constantia & The Waterfront
    > Johannesburg’s top locations including Sandton, Atholl, Bryanston, Hurlingham, Hyde Park, Dunkeld, Houghton Estate, Melrose
       & Westcliff
    > South Africa’s other top locations including Waterkloof, Umhlanga, La Lucia, Mount Edgecombe, Zimbali, etc.
    > The leading African private Wine Estates and Luxury Game Reserves. 

• All main residence & vacation home values from US $2m - US $ 130million + 
   

PRIME AFRICA PACKAGE COST AND RESPONSE RATES:
DATABASE COUNT:                                         6,970 

MAILING CAMPAIGN COST:

6 sided Full colour A5 Mailer:                    £10,450     
(fully inclusive of design, print, postage, branded envelope & database licence fee)

AVERAGE RESPONSE RATES %:                0.18%  -  0.44%

AVERAGE RESPONSE RATES Nos:                13     -     31   (all respondents expected to be African & International Billionaires & multi-Millionaires)

Notes: 

• Mailing campaign costs:
  > Photography to be supplied by clients or can be arranged (additional fee required) 
  > Bespoke mailers sent by UK International mail (excluding blanket distribution packages)

• Any size mailer can be designed & mailed but the 6 sided full colour A5 Mailer is our most popular for posted campaigns and fits through most mailboxes.

• Client can pay a handling fee, postage and licence fee and instead design their own marketing material for delivery to our UK mailing handlers who would manage the postage & despatch

• Our total database currently comprises over 55,000  home & vacation addresses registered to Billionaires & multi-Millionaires throughout the world's most sought after locations